1. What are the three approaches to setting prices? what could be the appropriate pricing strategy for the anticipated revolutionary product that would mark Nyassa`s foray into the ultra-premium segment? could reusable packaging act as an enabler of a price premium for Nyassa?
2. Nyassa`s intention to acquire a new position on the value equivalence line (VEL requires a thoughtful blueprint. what move on the VEL would result in a proactive competitive strategy? suggest a plan to assist Nyassa in attaining a strategic position in comparison to its competitors