Discussion Post
You are the marketing manager for a major corporation. The CEO has asked you to report on the trends in determinants in customer behavior. Pick a company from the list or pick your own. Ex: GM, Proctor and Gamble, Whole Foods, AT&T, Sony, Aetna, etc. What are the things we need to be watching? What are the benefits of anticipating trends? Consider values, trends, and sub-cultures in your response.
The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.