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What are the theories related to consumer consumption and

Can you develop the answer to the question wrigleys in china by answering what trends may have prompted wrigleys to launch in china. When Wrigleys launched gum in china. What are the theories related to consumer consumption and taste that would be applicable to Wrigleys gum in china. What has been the success. What is the evidence of success?

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Business Management: What are the theories related to consumer consumption and

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