After reading the Coach Inc. case study, respond to the following questions.
Question 1.What is Coach's strategy to compete in the ladies' handbag and leather accessories industry? Has the company's competitive strategy yielded a sustainable competitive advantage? If so, has that advantage translated into superior financial and market performance?
Question 2. What are the strengths and weaknesses of Coach Inc.? What competencies and capabilities does it have that its chief rivals don't have?
Question 3. What new market opportunities does Coach have? What threats do you see to the company's future well-being?