What are the strategic options available for gillette, Marketing Management

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What are the strategic options available for gillette

Problem

Case: Dollar Shave Club: Disrupting the Shaving Industry

1) Why had Gillette been successful for over 100 years? Explain your answer in terms of the Gillette value proposition, marketing mix and overall business model.

2) Why did Dollar Shave Club prove to be disruptive to Gillette. Explain by comparing on the same lines, viz., value proposition, marketing mix and overall business model.

3) What are the strategic options available for Gillette to pursue in such a scenario? Explain the pros and cons of each.

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Marketing Management: What are the strategic options available for gillette

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