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What are the strategic aims of the

Completed your IMC plan, and now you have to present it to top management for approval. Create a presentation that covers the key points of your plan. The presentation should:

Be a minimum of 10 slides
Conform to the information in:
- Strategic Planning
- Communication Planning

Be sure to cover the following points:

What are the strategic aims of the company?
What are the primary marketing objectives?
How will you coordinate efforts in all components of the marketing mix?
How will you ensure that a consistent message is conveyed to all customer and stakeholders?

May 06 2014 08:45 AM

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Management Theories: What are the strategic aims of the

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