Homework: Consumer Behavior
Instructions
Think about a big-ticket item (expensive product or service) that you recently purchased. After explaining the purchase, relate the consumer decision-making process to your purchase; refer to the lesson. Think about how your culture influenced this purchase and whether the company's advocacy of environmental issues influenced your decision.
i. What are the steps of the consumer decision-making process, and how did your decision progress through each step?
ii. How did the values and norms within your culture influence your purchase?
iii. If the company that you were considering purchasing from advocated for environmental issues or other socially responsible behavior, would that have influenced your decision?
iv. At what point would price have superseded either your cultural values or environmental advocacy discussed in questions two and three?
Format your homework according to the following formatting requirements:
i) The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
ii) The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
iii) Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.