Identify and explain the stages that should be followed when dealing with/ managing a customer complaint. (180-200 words)
What are the questions that all customers ask themselves (consciously or subconsciously) before they commit to a purchase and how is the presented product/ service bundle likely to affect a customer's purchasing decision? (180-200 words)
How can an organisation encourage suppliers-both internal and external-to participate in actively ensuring quality standards are maintained so that fewer customer complaints are likely? (80-200 words)