What are the psychological factors behind e-commerce


Discussion Post: Ethics in Cyber Communication

1) What are the psychological factors behind e-commerce? Consider the point of view of the consumer as well as the seller.

2) To what extent are social and behavioral health theories at play when you shop online?

3) How do advertising and marketing practices tap into human behavior, motivation, and needs? Provide examples and describe the strategies that are most successful.

4) Which advertising and marketing strategies are not as persuasive? Are these strategies ethical? Why or why not?

The response must include a reference list. One-inch margins, double-space, Using Times New Roman 12 pnt font and APA style of writing and citations.

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