Discuss the below in detail:
1. How has the industry in which Nike resides been doing over the last 5 years?
2. What are the pros, cons, and risks associated with Nike's core marketing strategy? How have they managed to develop a strong customer relationship with their target market?
3. Who are the top three competitors of Nike, and what are their advantages/disadvantages with respect to their product/service development?
4. Looking at the competitors you discussed what would you recommend as being the next steps for these competitors and, subsequently, the next steps for Nike to combat these competitors?