Company: Vix Records: "Something for Everyone?" Due Week 6 (2/26/18) Topics to consider: Packaging, Versioning, New product launch, Innovation Case: In an attempt to target additional markets we are considering a massive repackaging program. Compilations and movie soundtracks are more often than not outselling the bulk of our mid-level artist-based records and downloadable singles are killing our CD sales. We are planning to do an ethnicity-based series, age-based series and geographic series. Strategy Issues: • What are the pros and cons to this new branch of our overall marketing plan? • What issues arise from this kind of segmentation? • How would we manage conflict with artists? • How can we deploy this program cost-effectively? • Will this further hinder our artist's record sales or boost them?