Assignment
Read the article Thinking Strategically About Pricing Decisions by Nigel F. Piercy, David W. Cravens and Nikala Lane. In the article, the authors present four innovative pricing models. Choose one of the models and critique it in your initial post. Be sure to clearly identify which model you have selected and address the following in your critique:
• What are the pros and cons of the model?
• How does the model differ from traditional pricing approaches discussed in the textbook?
• Think of a company that may be able to adopt the pricing model you have selected, and discuss how it could implement the model in its pricing strategy.