Metabical: Packaging and Pricing Strategy for a New Weight Loss Drug
1. What are the pros and cons of the forecasting methods presented by Printup? If you had to estimate demand for this product, how would you go about it? What would your demand (unit) forecast look like for the first five years?
2. What considerations should be taken into account when making decision about the package count? What package size would you recommend?
3. What pricing strategy approaches would you suggest Printup explore? What are the advantages and disadvantages of each strategy? What price would you recommend?