What are the promotional steps needed to take individuals, Operation Management

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What are the promotional steps needed to take individuals

According to the AIDA model, buyers pass through different decision processes on their way to making a decision. Assuming the cups in the dispenser contain a message to visit the organization's website, what are the promotional steps needed to take individuals through the AIDA model to the point where people are willing to donate money or their time to the cause promoted by Water is Life?

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