Question 1: What are the primary functions of the foreign-exchange market? Who are the participants in the market? How do global companies use the foreign-exchange market to hedge against foreign-exchange risks?
Question 2: Can any product or service be marketed globally? If it sells in the United States, does it sell in another country? Explain why or why not. Can a product be marketed in the same manner in multiple countries? Defend your answer with examples. How might you relate the four Ps of marketing to customer relationship management (CRM) in a global business environment?