Assignment
Review Case: Lululemon Athletica, Inc. in 2016: Can the Company Get.
Back on Track? In your textbook and review the YouTube video "lululemon athletica: Don't Customize, Configure".
Answer the following:
i. How strong are the competitive forces confronting lululemon in the market for performance-based yoga and fitness apparel? Do a five-forces analysis to support your answer.
ii. What does your strategic group map of the performance sports apparel industry look like? Is lululemon well positioned? Why or why not?
iii. What do you see as the key success factors in the market for performance-based yoga and fitness apparel?
iv. What does a SWOT analysis reveal about the overall attractiveness of lululemon's situation?
v. What are the primary components of lululemon's value chain?
vi. What are the key elements of lululemon's strategy?
vii. Which one of the five generic competitive strategies discussed in Chapter 5 most closely approximates the competitive approach that lululemon is employing?
Format your assignment according to the following formatting requirements:
i) The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
ii) The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
iii) Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.