Assignment: Lululemon Athletica Cast Study- Strategic Management and Decision Making
Case Study Directions
· Read in your textbook Case #5: Lululemon Athletica, Inc. in 2017: Is the Company on the Path to Becoming a High Performer Again?
· Write a 5-7 page paper answering the questions below.
Case Study Questions
1. How strong are the competitive forces confronting lululemon in the market for performance-based yoga and fitness apparel? Prepare a five-forces analysis to support your answer.
2. What does your strategic group map of the performance sports apparel industry look like? Is lululemon well positioned? Why or why not?
3. What do you see as the key success factors in the market for performance-based yoga and fitness apparel?
4. What does a SWOT analysis reveal about the overall attractiveness of lululemon's situation?
5. What are the primary components of lululemon's value chain?
6. What are the key elements of lululemon's strategy going into 2017?
7. Which one of the five generic competitive strategies discussed in Chapter 5 most closely approximates the competitive approach that lululemon is employing?
Text Book: Essentials of Strategic Management: The Quest for Competitive Advantage.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.