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What are the prevailing pricing schemes in the industry

Assignment: New Product Introduction and Pricing

Introduction and pricing case laticrete SUPERCAP self leveling floors.

• Treat it as a new product.

• Commercial and residential use.

• Who are the market leaders now?

• What are the prevailing pricing schemes in the industry?

• How will Laticrete SUPERCAP compete?

• Value: innovation, applications, pricing and other

• Pricing (means you'll need pricing from all major competitors, including commercial flooring contractors + materials)

• What marketing mix will you use (price, product, place and promotion

• Presentation with short paper explaining your plan

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Marketing Management: What are the prevailing pricing schemes in the industry

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