What are the potential dangers of not having alignment


Discussion Post: Management Strategy, Planning and Implementation

• Discuss and describe the process of aligning organizational strategic objectives and individual performance.

• What are the benefits of alignment?

• What are the potential dangers of not having alignment?

• Why are capabilities needed to build a sustainable competitive advantage so important to a winning business strategy?

• Cite one of the company examples in the textbook to illustrate your answer?

The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.

Reference

• reading: Varma & Budwar(1st ed.)

o Chapter1: Introduction: Performance management in context.
o Chapter2: Performance management and business strategy and

• Reading: Palmer et al. (2017)

o Chapter 8: Resistance to Change.

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Marketing Management: What are the potential dangers of not having alignment
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