Assignment:
Building and Using Power in the Organization
This case assignment is all about building and using power in the organization.
Please note that in order for you to get an A grade on this assignment, your paper has to address both the Content and Structure
Read the case study - BrandMaker and the required reading material and write a 4-5 pages paper in which you will answer the following questions:
1.What are the key challenges to be addressed by the CEO Tom Morris and his management team at BrandMaker?
2.What are the possible implications of the power struggle developing at the top of the company for the future of the Corporate Identity Marketing division CIM)?
3.What should the CEO, Tom Morris, do to turn conflict into opportunity?
Assignment Expectations (Structure)
1.Make sure that you use your own language (rather than copying sentences from the article).
2.Your paper will be graded based on the following criteria: Precision, Clarity, Breadth, Depth, Grammar/Vocabulary, Referencing, and Application.
3.Use 12 point font (Times New Roman), double-spacing, and one inch margins. Add a cover page and a references list.
4.Citing your Sources: APA Style - TUI requires all PhD work to be in APA form. We also encourage all other students to comply with guidelines for proper citation of references. You may use the tutorial found on the following link (press "view the tutorial"): https://www.apastyle.org/learn/tutorials/basics-tutorial.aspx?apaSessionKey=4532A4A4911C1E8D5E885C141739A382