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What are the positive impacts of business intelligence what

https://www.cio.com/article/2439016/business-intelligence/the-brain-behind-the-big--bad-burger-and-other-tales-of-business-intelligence.html

After reading the article from CIO.com, think about what business intelligence really means to a business and comment on the following:

What are the positive impacts of business intelligence? What are the negative impacts?
How does a database and data warehouse support business intelligence?

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