Assignment: TARES Evaluative Essay
Select a specific advertising campaign of a product or service to evaluate.
Research your selected advertising campaign using the Internet or other sources.
Write a 750 to 1,100 words paper that evaluates your selected advertising campaign using the TARES test of ethical advertising. Remember, the TARES test asks the following questions:
a. Are the ad's claims truthful?
b. Is the claim an authentic one?
c. Does the ad treat the recipient with respect?
d. Is there equality of status or importance between the sender and the receiver?
Answer the following questions in your paper:
a. Who is the intended audience for this product?
b. What needs does the product or service propose to fulfill?
c. What are the positive aspects of the advertising campaign?
d. What are the negative aspects of the advertising campaign?
e. In what ways is the advertising ethical or unethical?
f. Does the campaign meet the TARES test?
Format your assignment according to the give formatting requirements:
a. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
b. The response also includes a cover page containing the title of the assignment, the course title, the student's name, and the date. The cover page is not included in the required page length.
c. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.