Assignment
Write an essay about a crisis (scenario to be listed) and the best way to handle the situation, minimum of 2 pages (not including the reference page)
· Times New Roman 12 pt. font, APA format, double-spaced.
· Research sources to support your ideas using the proper citations and references.
The essay will include the following components:
1. Develop your crisis message using the Crisis and Emergency Risk Communication (CERC) model.
2. Address the Following Questions (even if you choose yourself as CEO to make the statements):
· What are the necessary elements of an effective spokesperson in a crisis?
· What criteria are considered in selecting that particular person?
· Why do you think it would be important to have a well-trained spokesperson speak for the corporation during a crisis such as this one?
· Why might the media wish to speak with frontline employees during a crisis?
· How would you, as CEO, correct the wrong information given out by the spokesperson?