What are the most serious instances you can recall personally where a company did badly by the acceptability and implementation issues, respectively? In terms of speci?cs about the company’s decision customs, how would you explain why the company’s deciders tripped up in those incidents? Suppose that only a single decision custom could be changed in the company. If your aim were to reduce the odds of similar acceptability and implementation mishaps in the future, what particular change would you promote, and why?