DISCUSSION QUESTIONS
Each question has to be answered Unable to completeby Monday, please do not request to do.
What are the most recognized logos globally speaking? Why they are so successful?
What is branding strategy, what are some companies that are utilizing branding strategy and how?
What is brand equity and how is brand equity built, measured, and managed?
How do we define and classify services, and how do they differ from goods?
What are the characteristics of products, and how do marketers classify products?