Assignment:
1. What are the most innovative element in Handpresso concept? What is the cost of these elements? Where do they come from?
2. Why do you think neither Nespresso nor Sarah Lee jumped at the opportunity to compete the development of Handpresso?
3. If Handpresso was a good idea, how could Nielsen capture the value from it? What options did he have?
Readings:
Handpresso: From an innovative idea to an Alliance Portfolio
By Anne -Marie Carrick