What are the most important takeaways from this article as, Dissertation

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What are the most important takeaways from this article as

What are the most important takeaways from this article as they relate to the analysis of customer journey compared and contrasted with the consumer decision process?

I need 300 words.

Article: From touchpoints to journeys: Seeing the world as customers do, by Nicolas Maechler, Kevin Neher, and Robert Park.

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Dissertation: What are the most important takeaways from this article as

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Dissertation: What are the most important takeaways from this article as

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