Assignment:
All class members (except those in groups who are responsible for presenting the case for that class session) are expected to prepare a typed single-spaced (12 point Times New Roman font with 1 inch margins) 1-2 page summary (TWO PAGES ABSOLUTE MAXIMUM-may be bullet pointed) for SEVEN of the eight cases that we discuss in class addressing the following questions:
1) What are the most important general environment factors to be considered for the industry and the company and what is their effect (positive-negative-neutral)? What is your evidence for the importance of these factors?
2) What are the most important of the five industry forces affecting the industry and the company and what is their effect (high-moderate-low)? What is your evidence for the importance of these forces? Is the industry attractive for new entrants AND for incumbents? Why?
3) List two major competitor(s) and briefly predict the significant future action(s) of each competitor. What is your evidence for their importance?
4) What are the most important of the eight value chain areas for the company? What is your evidence for their importance? Are they superior, inferior or neutral vs. each of the two major competitors and why (be specific but concise)?
5) Discuss the most significant financial factor(s) (be specific, calculating and presenting the most important ratios in the profitability, leverage and/or activity areas compared to competitors and /or the industry) and non-financial (leadership, culture, ethics/social responsibility) factor(s) for the company? What is your evidence for their importance?
6) INTEGRATE the SWOT analysis to discuss how major strengths pursue opportunities and limit threats and how major weaknesses limit opportunities and enhance threats.
7) Using your analysis above, briefly state what you believe to be the company's major core competencies (if any) and assess their ability to create a sustainable competitive advantage by explaining each of the VRIN criteria for each competency. Be sure to state the results of the VRIN analysis (i.e. competitive disadvantage, competitive parity, temporary competitive advantage or sustainable competitive advantage).
8) In light of your analysis above, what are the company's current strategy types (i.e. type of business level, corporate level, cooperative and international strategy the company is pursuing)? What is your evidence for your assessment? Do they fit with your analysis above? Why or why not?
9) Briefly, based on your above analysis, what are the firm's main problems and what is your suggested solution(s)? Which 7S implementation factors are most important? Why?
10) Finally, based on your analysis, create two questions for the presenter.
These summaries will be graded on a 10 point basis (one point for each item) and then prorated to the required point total. While it is fine to discuss these briefs with group and/or class members, the final work should be your own (i.e. no ‘group' briefs!).
Attachment:- Research in motion.rar