POM Wonderful, LLC makes and sells pomegranate-based products. In ads, POM touted medical studies claiming to show that daily consumption of its products could treat, prevent, or reduce the risk of heart disease, prostate cancer, and erectile dysfunction. These ads mischaracterized the scientific evidence. POM advertising is reported to the FTC and the FTC conducts an investigation. What law applies? What are the most important facts? How do the facts prove the elements of the law? What is your conclusion about the case based on your analysis?