Assignment: Critical Analyses of Internat'l Marketing Issues
Length: 1000 words.
Task
The first assessment aims to enable students by using international marketing theories concepts, and research to analyse situations, challenges that organisations face while marketing their products globally. It will also ensure students have three key skills needed throughout this subject:
1. critical analyses,
2. applying theory to real world situations, and
3. referencing.
Finally, the assessment provides students the opportunity to enhance their research, analyses, critical thinking, and written communication skills; particularly in the areas of views, and argument development. Four resources have been provided for you to use to help you with Assessment One. Even if you feel very confident about your researching and referencing skills, go to each resource before you begin the assessment as you will need to use them to complete the task.
Access the following in your Resources folder on Interact:
• Online research using Google Scholar
• Finding sources using Primo Search
• Referencing using APA style
• How to apply theory to practice
Then, critically analyse any 2 of the following 5 issues of international marketing:
1. Discuss the theory of comparative advantage and its limitations as an explanation for international trade.
2. Compare the product life cycle with the product trade cycle as explanations for involvement in international marketing.
3. What are the key differences between various forms of political instability? Explain with examples.
4. What are the new emerging global trends likely to influence the global economic scene in the 21st century?
5. What are the most common forms of financial risk involved in doing business internationally? What ways exist of minimising this financial risk for local firms?
(Related to Week 3 topic, Chapter 3 of textbook)
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.