Discussion Post
Social media marketing involves the online interaction between a company and its customers as well as the participation of the company and its customers in social communities that utilize various social media platforms.
A positive brand image and a good reputation are critical for success, but they need to be earned. Answer the following questions:
• What are some major challenges for a company to earn the trust of its customers in an online environment?
• What are the most common abuses that companies engage in that betray customer trust? What are the ethical and legal implications?
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.