What are the modes of entry in global markets, Marketing Management

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What are the modes of entry in global markets

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Q: How do joint ventures compare to other modes of entry in global markets? (franchising, licensing - or even just export/import). What are some of the advantages? What are some of the risks? (cultural differences, differences in laws and legislation, etc.)

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Marketing Management: What are the modes of entry in global markets

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Marketing Management: What are the modes of entry in global markets

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