Question: You are a consultant to a startup new venture, called Fizzics, which has a beer system product that is similar to a k-cup coffee brewing system. It is designed to produce individual servings of beer. You are tasked with establishing a pricing for their beer k-cups and beer system products. What are the methods used to establish a price? (Hint: there are several!) You don't need to establish a price, just explain how you would go about researching and recommending a price. (Hint: This should also include pricing strategies and methods of putting together prices.)