Questions:
1) What is the difference between strategic and tactical marketing plans?
2) What are the advantages and disadvantages associated with planning?
3) What is a SWOT analysis?
4) Why is sales forecasting important?
5) What is considered the best sources for internal and external marketing information?
6) What are the three types of research?
7) What are the three methods for collecting data?
8) What are the two major types of data analysis?
9) What is a product line?
10) Give me one reason why it is important to develop and extend product lines within a business?
11) What steps are used to develop a new product and or servvice?
12) Give an example of each of the following: (a) brand, (b) brand name, (c) brand mark, (d) trademark?
13) What are the four levels of a product?
14) What are the stages of a product life cycle?
15) What is the wheel of retailing?
16) What are the methods for managing supply and demand?