Homework: Marketing Plan
Throughout this course, you have learned about the elements of a marketing plan. This homework will provide you with the opportunity to research the marketing methodology of an existing publicly traded company; using a publicly traded company will provide you with access to a greater amount of information to complete this homework. As you research this company, apply the theoretical learning from this course.
Include the sections below in your marketing plan.
1) Introduction: Include a brief introduction of the company.
2) Competitive Analysis: Who are your company's competitors, and how is each differentiated? Identify two or three strengths and two or three weaknesses of your company compared to a minimum of two of your company's competitors.
3) Marketing Strategies: What are the marketing strategies used by your company in the management of the global customer brand? Use the four Ps in your analysis, which are listed below.
a) Product: Begin with a theoretical definition of a product. What is the product/service offering by your company? How did the development of these new products affect your company's marketing strategy?
b) Place: Begin with a theoretical definition of place. What are the distribution channels used by your company?
c) Price: Begin with a theoretical definition of price. What is the pricing strategy used by your company?
d) Promotion: Begin with a theoretical definition of promotion. What are the traditional and digital methods of marketing promotion used by your company? Explain a minimum of three traditional and three digital methods.
4) Competitive Advantage: Identify whether your company has a competitive advantage in each of the areas of the four Ps. Remember that your company could have a competitive advantage in one area and not in another. Include supporting rationale.
Format your homework according to the following formatting requirements:
(1) The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
(2) The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
(3) Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.