Problem: Answer these questions from this article "Giovanni Buton: International Marketing Strategy"
1. What are the major trends in the distilled spirits industry, and what are the prospects for the next several years? 2. How strong is Buton's competitive position in Italy? How might it be strengthened? 3. Is it important for Buton to expand its sales in other countries? Why? 4. Among the three countries identified by Nigel Brown as promising ones for Vecchia Romanga --Germany, Spain, and Greece -- which is most attractive? Why? 5. What should Brown do next?