1. What are the major stages in the consumer buying decision process? Are all these stages used in all consumer purchase decisions? Why or why not?
2. Explain why labor union membership has declined in most industrialized countries after 1950.
3. Lets assume that Best Burger is willing to assign a cost of $12 per hour for customer waiting time.
The average arrival rate is 45 customers per hour and each server can process 1 customer per minute.
The cost of wages and benefits is $10 per hour, per server.
a) Calculate the total hourly cost for the single-channel
b) Calculate the total hourly cost for the two-channel systems
c) Which one, single-channel or two-channel, system is more cost effective?