Web Exercise: The Scope and Challenge of International Marketing Focus: Chapter 1
Read the Starbucks case thoroughly and using Exhibit 1.3 (International Marketing Textbook), answer four questions at the end of the case. You will find the article in this Week's folder.
1. Identify the controllable and uncontrollable elements that Starbucks has encountered in entering global markets.
2. What are the major sources of risk facing the company? Discuss potential solutions.
3. Critique Starbucks' overall corporate strategy.
4. How might Starbucks improve profitability in Japan?
Provide thorough responses to display your knowledge of the content associated with the case. Provide one paragraph for each question. If you are stuck on anything please let me know.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.
Attachment:- Case-Starbucks-Going-Global-Fast.rar