1. What are the major elements of the U.S. aviation industry and why would a business person remain in a low-profit aviation activity?
2. As a business owner, marketing research is extremely important, yet many small business owners do not have the time to conduct their own research. If they also cannot afford to hire a marketing firm to conduct this research for them, what would you recommend they focus on to use their time and funds most efficiently? Does industry impact this decision and why?
3. As Letts and colleagues observe, managers often face two challenges—getting the job done and:
a. Trying to change individual staff members.
b. Disciplining the staff.
c. Playing nursemaid to the staff.
d. Keeping the staff satisfied.