Problem:
Review the following and explain what the major airline market segments are. Please also explain segmentation, targeting, and positioning and the target markets for First Class vs. Business Class vs. Economy Class.
Explain the impact of key external factors on Jet Blue and Southwest, to include economic conditions and the growing consumer interest in leisure travel, and also explain each company's target market and positioning
Wen, C.-H., & Yeh, W.-Y. (2010). Positioning of international air passenger carriers using multidimensional scaling and correspondence analysis. Transportation Journal (Winter):10. Available 5/4/12 through ProQuest database.
Rothman, A., & Jasper, C. (2011). The unbearable heaviness of business class. Business Week (December 19)1. Available 5/4/12 through EBSCO database.
Structure of the airline industry (n.d.). Littleton, CO: Avjobs.