1. (A) Using the Communication Process Model, explain why is word of mouth more likely to be effective than personal selling or advertising? (B) What can you learn from the Communication Process Model about effective media selection for advertising? EVALUATION
2. (A) What are the main strengths of each element of the promotional mix? (B) Identify a weakness or disadvantage for each element of the promotional mix?
3. The PP Diaper (Pediatrician Preferred Diaper) is a new product idea developed by three Rider students during the 1993 spring semester. The PP Diaper is a standard disposable diaper with a built-in indicator which identifies a soiled diaper. (A) State your promotion objective(s). (B) Develop a promotional mix for the product. (C) Discuss at least two factors that support your promotional mix decision.