Final Case: Rabobank Corporation Netherlands: Turning the Smartphone into an Engine of Bottom-line Growth.
Discussion Questions:
1. What are the main strengths and weakness of Robobank that may help or hinder its capacity to take advantage of existing opportunities in the mobile space? In addition, what benefits and challenges do their current initiatives bring?
2. Which channels would be most beneficial in promoting and expanding the reach of Robobank?
3. Which partnership would allow Robobank to simultaneously reach the target market and achieve bottom-line growth? In this context:
a. Which of the major players in the mobile payments platform would offer the most valuable partnerships?
b. Which merchants should they target - or collaborate with - to maximize their chances of a successful entry into mobile services for Dutch corporate customers?
c. How should the partnership structure be defined to drive profitability?
4. What would Robobank's proposition be in the spectrum or services possible within mobile payments?
5. Considering the current landscape of mobile payments and services, which main threats can Robobank expect in the near future?
6. Taking into account the responses provided regarding the strategic decisions presented above, which revenue model would allow for the success of Robobank?