Discussion questions:
1.What challenges does a company face in developing new products and services?
2.What organizational structures and processes do managers use to oversee new-product development?
3.What are the main stages in developing new products and services?
4.What is the best way to manage the new-product development process?
5.What factors affect the rate of diffusion and consumer adoption of newly launched products and services?
Attachment:- Buying process.rar