What are the main four views on the motives of purchasing, Marketing Management

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What are the main four views on the motives of purchasing

1. What are the main four views on the motives of purchasing managers? Discuss the pros and cons of each one. Use examples to explain what the implications are for the marketing.

2. Explain why uncertainty is a defining behavioral feature of the buying process.

3. Define exogenous and endogenous uncertainty. How can the buyer (or either side) reduce his/her uncertainty?

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Marketing Management: What are the main four views on the motives of purchasing

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Marketing Management: What are the main four views on the motives of purchasing

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