Discussion Post: Competitive Strategy
In this course, we discussed how several companies such as Ford (Learning from Mistakes opening incident) and Coca-Cola (Strategy Spotlight 7.4) adopted a localized international strategy. Interview a manager in an organization with foreign market exposure and ask the following questions:
o What are the main benefits of localizing products or services in your industry?
o How do you manage the resulting complexity of localizing products or services?, and
o Do you find it necessary to localize other value chain activities (such as HR management)?
Then ask yourself this question:
Do the responses indicate that the organization is guided by established industry best practices or systematic strategic analysis of the internal and external environment?
The response must include a reference list. Using one-inch margins, double-space, Times New Roman 12 pnt font and APA style of writing and citations.