Problem
Consulting Project: NextEra Energy in Nigeria
1. What is the company's stage of internationalization?
2. How successful have they been in their internationalization efforts?
3. What are the main lessons (if any) that can be learned from their past internationalization experiences?
4. How much emphasis should the company put on its internationalization process? Why?
5. Should the company devote significant resources to the internationalization process?
6. What are the main criteria that the company should use to identify new countries/markets to enter? Why?
7. Include a brief analysis of the competitive situation that the firm will face. How will they succeed against competitors in the target market?
8. What are the main barriers to entry that the company may face?
9. Is now (at the current stage of internationalization) a good time for the company to enter this country? Or should the company pursue other markets (local or foreign)?
10. Should they devote significant resources to market entry?
11. Given competitive situation and barriers to entry why should the company enter this market at the present time with this product?