What are the limitations of using only financial ratios to


Please answer with detail and a example, whether it is researched or from personal experience.

Why do key success factors need to be viewed over time? What happens if they are not? Provide an example of a firm that has viewed these factors over time and one that has not.

Answer in paragraph form (approximately 250 words):

What are the limitations of using only financial ratios to measure wealth creation?

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