What are the limitations of this questionnaire


Nielsen Media Research obtains ratings of local TV stations in small markets by having households fill out diary questionnaires. These give information on (a) who is watching TV and (b) the program being watched. 

What are the limitations of this questionnaire method?

Solution Preview :

Prepared by a verified Expert
Marketing Management: What are the limitations of this questionnaire
Reference No:- TGS01224529

Now Priced at $10 (50% Discount)

Recommended (97%)

Rated (4.9/5)