Assignment:
Case: "Competition in Energy Drinks, Sports Drinks, and Vitamin- Enhanced Beverages," by John E. Gamble, C75-C87. Read case 5 in the textbook, and then answer to the case questions given below.
In addition to using the Competition case study provided in the textbook, research the company further to find any relevant events that have transpired since the writing of the case study. Use various companies' Web sites, Internet search engines such as Google, online data services, or other sources to locate the latest articles about these companies including press releases and current financial information. Be sure to cite all sources according to APA guidelines . Limit your analysis to four pages, double-spaced.
Questions
1. What are the key success factors (KSF) in this industry?
2. Apply the Five Forces Model of Competition tool to analyze the Energy Drinks, Sports Drinks, and Vitamin-Enhanced Beverages.
3. Apply the Strategic Group Mapping tool to determine the place of the leading beverage producers in relation to each other.