What are the key success factors for competing in the


In preparing Oliver's Market case analysis, here are some discussion questions to consider.

  • What are the key elements of the strategy at Oliver's Market?
  • What competitive pressures must Oliver's Market be prepared to deal with?
  • What are the key success factors for competing in the supermarket industry in Sonoma County?
  • What is your assessment of Oliver's financial performance and financial condition? Is the company in good financial shape? Why or why not?
  • How does their financial performance compare to Whole Foods. Are they strong enough to compete?
  • Should they consider expansion, given your analysis?

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